Product Sales Representative

ROLE AND RESPONSIBILITIES
More specifically, the duties and responsibilities of the Product Sales Representative include the following:
  1. Studying the company’s products and their benefits for users.
  2. Developing effective marketing strategies and plans.
  3. Working with design, acquisition and other teams to promote & sale of products and services.
  4. Translate technical details into benefits for the user.
  5. Follow and analyze market trends to position products.
  6. Develop product marketing strategies (pricing, advertising, product launching).
  7. Work with various teams (design, content, acquisition, product, sales) to implement strategies.
  8. Test marketing product features, releases and ad copy.
  9. Evaluate projects using relevant KPIs and feedbacks.
  10. Any other assignments as assigned by the management from time to time.
JOB / PERSON SPECIFICATION:
QUALIFICATIONS AND EDUCATION REQUIREMENTS
  1. Bachelors in Marketing, Communications or similar field with minimum 2 years of working experience.
  2. Proven experience as a Product Marketing & Sales, Brand Management or similar role.
  3. Preferable background: Airline Ticketing Sales, Utility bills payment; Mobile money, Events and ticketing.
  4. Familiar with product marketing tactics (e.g. integrated marketing campaigns).
FUNCTIONAL SKILLS
  1. Negotiation skills
  2. Communication skills
  3. Interpersonal skills
  4. Analytical and numerical skills
  5. Working knowledge of web analytics tools (Google Analytics, Web Trends)
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