IME launches IME Bidesh Ma Pariwar Bhet marketing campaign

IME Ltd. has launched the festive consumer promotion campaign termed “IME Bidesh Ma Pariwar Bhet” with the onset of this year’s festive season. During this 35 day long campaign starting from September 1^st, 2014 (Bhadra 16, 2071), all IME customers home and abroad will get a chance to win various exciting prizes in Daily, Weekly and a Bumper Lucky Draw. IME customers who send money to their relatives in Nepal will get a chance to win a Smartphone in daily lucky draws and ipad in weekly lucky draws while customers who receive international transactions in Nepal will be eligible for a Skybag Luggage Bag in daily lucky draws and a Samsung Digital Camera in weekly lucky draw. As the bumper prize at the end of the campaign, IME will be sending 4 members of one lucky family to visit their family member in the country from where the transaction would be sent. The trip will be a 5 day long all expenses paid trip. Selection of the winners will be done through software based lucky draws conducted from the pool of transaction IDs and customer information appearing in IME system and the announcement will be made through company corporate website, official social networks, national dailies and available media. Transactions sent from select international corridors including Malaysia, Middle East, India, UK, USA, Korea, Japan, etc. to Nepal as well as every transaction carried out at 109 IME Centers, more than 3000 private agent outlets and partner bank/FIs across the country will be eligible for the lucky draw.