IME launches IME Bachat 10 Lakh marketing campaign targeting festive season

IME Ltd. has launched the festive consumer promotion campaign termed “IME Bachhat 10 Lakh” with the onset of this year’s festive season. During this 60 day long campaign starting from September 18^th, 2015 (Aswin 1^st, 2072), all IME customers home and abroad will get a chance to win savings accounts and fixed deposit account in Daily, Weekly and a Bumper Lucky Draw with Global IME Bank as the banking partner.

IME customers who send money to their friends and families in Nepal and customers who send money within Nepal will get a chance to win Rs. 5000 worth of savings account daily and Rs. 50,000 worth of savings account weekly. As the bumper prize at the end of the campaign, IME will be providing Rs. 10, 00,000 worth of fixed deposit account to the winner. Selection of the winners will be done through software based lucky draws conducted from the pool of transaction IDs and customer information appearing in IME system and the announcement will be made through company corporate website, official social networks, national dailies and available media.

IME has come up with this campaign in order to encourage remittance customers to build habit of saving for their future financial needs and also be abreast of banking services.