News And Events

IME Haasya Yatra….Byroad ko Batoma

September 25, 2012

IME Ltd. in association with Global IME Bank is coming up with direct marketing and promotional campaign in the form of a road show termed "IME Haasya Yatra….Byroad ko Batoma"starting September 26, 2012. Organized in promotion of IME's Indo-Nepal remittance service, IME Haasya Yatra is a 20 day long road trip along with famous comedy actors and IME brand ambassadors Deepak Raj Giri and Deepa Shree Niraula including singers and other artistes who will be touring 19 different places of Nepal with their demonstrations of stand-up comedy and live musical performances during the tour.

IME Haasya Yatra will be an entertainment cum informative road show wherein besides the entertainment programs, IME and Global IME officials, part of the road show will also be giving guided information to the general audiences during the road show about the safer, swifter and most reliable way of remitting money from India to Nepal through formal banking channel set up by IME and Global IME Bank in partnership with India's United Bank of India.

The Roadshow team will showcase their performances in locations like Narayanghat, Butwal, Liwang, Pyuthan, Salyan, Tulsipur, Surkhet, Nepalgunj, Gularia, Dhangadi, Dadeldhura, Baitadi, Mangalsen, Sandikharka, Tamghas, Tansen, Syanja, Baglung, Damauli in the road trip that is scheduled from September 26 – October 15, 2012.

IME expects a very good brand promotion out of this direct marketing campaign in the wake of Dashain festival, which will connect the company directly to its customers. Moreover, it is also expected that awareness level of general consumers in the Western, Mid-West and Far-West region about safer way to remit their hard earned money from India to Nepal through IME will be heightened.